Cosmo & Max
Branding | Packaging
Cosmo and Max is an independently owned sustainable pet food business on Wurundjeri land in the Yarra Valley, Victoria. They aim to provide a greener solution for dog kibble at an accessible price point. They are one of the first pet food businesses with home-recyclable bags, utilising Roll ’n’ Recycle technology.
This is a fictional project aimed at innovating an exisiting packaging problem.
Simply roll into a cylinder once empty and secure in place with the sticker attached to the bag. Then chuck in the recycling bin! By turning a flat “two dimensional” bag into a “three dimensional” shape, it means it can be sorted correctly at the recycling facility.” Read more about it here.